Supporting both employers and candidates on one site
Bench International works in executive search, where employers and candidates come to the same site with very different goals. The page structure needed to serve both audiences without making the experience feel crowded or repetitive.
OrviSoft kept the presentation focused on the firm's specialist positioning, service clarity, and contact routes. The site now speaks to a professional audience that wants to understand the firm's focus before starting a conversation.
Bench International: The Specific Business Requirement
- Client sector
- executive search and life-sciences recruitment
- Problem brought to OrviSoft
- present a specialist professional-services brand credibly to organizations and candidates with different information needs
- Solution direction
- a responsive professional website that organizes expertise, services, and contact pathways
- Why OrviSoft fit the requirement
- OrviSoft balanced brand credibility with practical navigation for multiple audiences
- Capabilities used
- professional-services web development and customer journey design